When the Covid-19 vaccine started gaining worldwide momentum, proud selfies of people getting their shots were popping everywhere – getting vaccinated really is something to celebrate! JELL-O wanted to make sure that just because people were spending more time going out (and less time making desserts at home), they were a part of that action.

Our JELL-O Shots for Shots NAC submission was a social challenge that invited people to share their unique JELL-O shot creations and cheers to what they were most looking forward to doing as the world opens up. JELL-O shots in the 90s were the life of the party. They were due for a comeback!