Silver Snail Comics

The Silver Snail, Toronto’s most famous comic book shop, is also home to the Black Canary Espresso Bar. To let people know about the café within the store, we created a series of limited edition, superhero coffee sleeves and gave them away with the first 200 coffees sold. Facebook posts written by “superhero customers” helped us build hype.

1_facebookpost_TheJoker

2_facebookpost_TheFlash

3_facebookpost_TheHulk

4_facebookpost_Catwoman